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Research papers

Assessing the effectiveness of social marketing

In the last ten years there has been considerable spend on Social Marketing. There is no systematic way of proving the effectiveness of Social Marketing.This paper considers how the effectiveness of Social Marketing should be assessed, the extent to...

Catalogue: ESOMAR Public Sector Social Research 2004
Author: Jude Varcoe
Company: KANTAR TNS Malaysia
May 9, 2004
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Citation

Varcoe, J. (2004a, May 09). Assessing the effectiveness of social marketing. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/assessing-the-effectiveness-of-social-marketing